Effect of Cultural Globalization in Intercultural Communication Essay

A. Background Its almost always about international trade, foreign investment, capital flow and all(prenominal) the rest. But what about goal, identity, traditions and ways of spiritedness do these things amount to anything? True, globalization has various manifestations. If viewed strictly from economic full boundarys, then the debate delves into trade barriers, protectionism and tariffs.Powerful countries use up that smaller countries break down all trade barriers, while maintaining a level of protectionism over their own. Smaller countries, knowing that they drive outnot do more than to hide from the hegemonic constitution of globalization, form their own economic clubs, hoping to negotiate fairer deals. And the economic tug of war continues, between diplomacy and threats, dialogue and arm twisting. This is the side of globalization with which most of us be familiar.But there is another side of globalization, one that is similarly detrimental to some countries, and profi table to others heathenish globalization not necessarily the subordination of a specific culture, in this case western sandwich culture, over all the rest but rather the unbridgeable disadvantage of poorer countries, who lack the involves to sustain the unmitigated takeover of their traditional ways of life by the dazzling, well-packaged and branded culture imparted upon them around the clock.What audiences watch, read and listen to in most countries outside the Western hemisphere is not truly Western culture in the strict definition of the term, of course. Its a selective brand of a culture, a reductionist presentation of art, entertainment, news, and so on, as platforms to promote ideas that would ultimately sell products. For the dwarfed representation of Western culture, its all about things, tangible material values that can be obtained by that simple and final act of pulling out ones credit card.To sell a product, however, media also sell ideas, frequently one-sided, an d create unjustifiable fascinations with ways of life that hardly represent natural progression for many vanishing cultures and communities around the world. There is nothing wrong with exchanges of ideas, of course. Cultural fundamental interactions are histori blazon outy responsible for much of the great advancements and evolution in art, science, language, even food and much more. But, prior to globalization, cultural influences were introduced at much slower speed. It allowed societies, gravid and small, to reflect, consider, and adjust to these unique notions over time.But the globalization of the media is unfair. It gives no chance for mulling anything over, for determining the benefits or the harms, for any sort of value analysis. News, music and even porn are beamed directly to all sorts of screens and gadgets. This may sound like a harmless act, but the cultural contradictions eventually morph into conflicts and clashes, in figurative and current reasons. Now days, glo balization has spread out through all aspects of human live around the world. The globalization not only has been become a supposition discussion but also the effect of it can change cultural identity and human acquaintance.In this case we can know that globalization has changed our perception and our understanding about culture. In fact, culture is a fundamental reflections to do communication an any cases. Culture is also affect on our perception and our death penalty in our communication with other different culture, or we often call it Intercultural Communication. The clashing of cultural globalization can be a virtue or fault in our communication. So, next, we also need to adapting in our behavior that we still allow to open our mind and the cultural globalization can not check us in international or intercultural communication.B. Data Cultural globalization is the rapid traversing of ideas, attitudes and values across national borders. This sharing of ideas generally lea ds to an interconnectedness and interaction between peoples of diverse cultures and ways of life. The term globalization came to be widely used in the 1980s, but as early as the 1960s, Marshall McLuhan popularized the term global village to describe the effect that the ability to connect and exchange ideas instantaneously would bring to the world.Mass media and communication technologies are the primary instruments for cultural globalization. spherical news services such(prenominal) as CNN disseminate the same events and issues across the world including some of the most remote locations in the world. A terrorist attack in a small village school in the Northern Caucasus can hold entire households in Kansas spellbound. This internationalization of news exposes countries to foreign ideas, practices, and lifestyles. The development of information processing system technology with its social networking sites, video sharing ebsites, blogging sites and various other permutations has s erved to accelerate cultural globalization as there are no boundaries on the orbit Wide Web.Advances in transportation have also facilitated physical travel to other countries, which in turn, has encouraged cross-cultural exchanges. Describing the relation between globalization and culture we can mention two intellectual currents that have been attempting to define it the cultural universalism and the cultural particularism. These approaches try to identify a global identity. Here, where the paradox of Globalization relies.As I mentioned above (on reference to the usage of media and technology by indigenous people to spread their message), it seems that the more these people are trying to resist from what they call Globalization, the more that Gobalization invades them and confuses its reality with their reality, giving shape to a sort of incidental by-product of globalization globalization itself. Globalization is not a late process. Although it is now where its scope and force i s more evident than ever, globalization might have existed since the very moment the cavern man first thought on humanity integration.I will summarize a historical overview of globalization as a concept on the following lines. Culture matters for globalization in the obvious sense that it is an intrinsic aspect of the whole process of complex connectivity. However, it does not mean that culture is intrinsically more globalising on account of the consolation of the stretching of the relations involved and the inherent mobility of the cultural forms and products. Looking at the present phase of capitalist/imperialist globalisation all sorts of its dimensions are noticed.The squeeze of multinational corporations, the international division of labour, the increasing phenomenon of labour migration, financial and commodity trading, the significance of trading regulatory agreements, financial prescriptions at global level, and bodies such as the World Trade Organisation, World Bank and IMF all testify to the globalisation of material exchanges involved in economic relations. Obviously, there are lots of instances in which production, exchange and consumption of commodities do remain relatively local activities, but a trip around the neighbourhood will quickly reveal how much it is not a local produce.Software productions in India will cater to the markets in USA, UK and Australia, intensive banana production in Latin American continues to fit the needs of European and American markets and make year round availability-show and these local based productions act as constitutive of the global process. Equally, in the cultural field symbolic exchanges float free of material constraints as books, CDs, celluloid, electronic flows on to TV screens and Videos and so forth constitute the cultural aspect of these globalising process.It does not mean that culture predominates in the globalisation process. One way is to think about the consequentiality of culture for glob alisation, then is to grasp how culturally informed local actions can have globalising consequences. A world of complex connectivity (a global market place, international fashion code, an international division of labour, a shared eco-system) links the myriad small prevalent actions of millions with the fates of foreign unknown others and even with possible fate of the planet. All these individual actions are undertaken within the culturally meaningful context of local mundane life worlds in which dress codes and the subtle differentiations of fashion establish personal and cultural identity. The way in which this cultural actions become globally consequential is the prime sense in which culture matters for globalisation. To be sure, the complexity of the chain of consequences simultaneously entails the political, economic and technological dimensions of globalisation.But the point is that the moment of culture is indispensable in interpretation complex connecticvity6 . This is h ow a Western intellectual explains global consequentiality of cultural actions. globalization in its cultural dimension also discloses its essentially dialectical acknowledgment in a particularly vivid way. There exists a cultural politics of the global arena which one can grasp by referring to the congressman of ecological consequences of local actions.The Green movement slogan Think globally, act locally suggests a political strategy motivated by a return collective cultural narrative of what the good life entails. This strategy involves the mobilisation of agents increasingly via sophisticated media campaigns to achieve institutional changes at a global level. And if such a strategy is sometimes successful, it is because it draws on and appeals to very general cultural dispositions more than engagement with scientific-technical arguments over environmental problems.So culture also matters for globalisation in the sense that it makes out a symbolic terrain of meaning constru ction as the arena for global political intervention. Cultural Imperialism? The Organisational Dimension of Cultural Globalisation Cultural globalisation as a dimension of this ongoing capitalist globalisation, or Fiedel Castros terminology imperialist globalisation has the obvious object of peremptory the national culture as also transform or pollute it to suit the imperialist design of exploitation and rendering the people frustrated and demoralised.commercialization of media and the cultural symbols and artefacts and the global tide driving for profit using culture as a commodity, constitute the modus operandi of cultural imperialism. It is, however, unhelpful to focus exclusively on the conscious active agency of individuals and the local direct impact of artefacts and objects in describing the glolbalisation of culture. Of course, cultural practices can be and are actively imposed in places distant from their original site of production.Empires, in particular, stand as an imp ortant example of the extensive reach of new cultural ideas that are backed in their impact by the possibility of coercive force and the reality of political subordination. 7 The process of the globalisation of culture is, however, more complex and varied in their forms and in the relationship between producers and put one overrs. Thus an important fact of this process is captured by reference to the notion of modes of interaction that is, the dominant ways in which cultural globalisation operates from imposition, through emulation to diffusion.The idea of Cultural Imperialism is connected with a further element of the globalisation of culture the establishment of the infrastructures of cultural production, transmission and reaction, and the extent to which cultural flows and processes are institutionalised , that is regularised and embedded across time and space. As with any form of power, cultural power cannot be mobilised and displayed in the absence of organisations that creat e, transmit, reproduce and receive cultural messages or practices.These imply more than technologies, central as they are. For technologies must be displayed and operated by social organisations. Globalisation of culture, therefore, implies emergence of infrastructures and institutions of cultural transmission, reproduction and reception on a globalC. Review on A Problem We can see from the theory, based on the data above, that globalization is a term of influence which came from the first world and affect the third world in all aspect.Globalization of culture is the changing of imperialism that superior culture of western crush culture of country fom the third world gradually. It is done vey easy because the development of technologies and mass media spread out fast over world. These all cases affect on communication between each involved country. These are like a barrier of that communication. The cultural globalization will give many effects to that communication, or we often ca ll it intercultural communication.