The introduction of Hong Kongs Disneyland Resort

The introduction of Hong Kongs Disneyland ResortHong Kong Disneyland Resort, Disneys 5th resort and its second in Asia, opened at September 12, 2005. The resort is located in Pennys Bay, Lantau Island, Hong Kong. In present, the resort consists of 1 theme park and 2 hotels, with land taciturn for future expansion. It is owned and operated by Hong Kong International Theme Parks, an incorporated friendship unitetly owned by the Government of Hong Kong and The Walt Disney Company. Part and resort is one and only(a) of four major business segments of the company the other leash is Consumer Products, Media Net contributes, and studio Entertainment.Company Vision and MissionHong Kong Disneyland Resort inspires happiness and delivers a beginning(a) experience through creativity, great leadership and a passionate Cast. Beside, acclivity up the touristry and economic grow in Hong Kong.To realize this vision, the following are the strategic missions that the company has to be accompli shed.To put Happy and gum elastic firstTo diversify it range of servicesOffer economical tour packageTo deliver service deliberately from the heartBe a socially and environmentally friendly companyTo extent its main themes if feasibleMajor CompetitorsOcean Park, Japan Disneyland Resort, Shanghai Disneyland Resort, Singapore universal studiosMy vocation goalIn the nearly future, I would like to expire the selling director in Hong Kong Disneyland. As a selling Manager, I allow for be leading my team to go through different challenges and difficulties and dig the goal of our company. In lay out to get the best desired outcomes, I need to be very knowledgeable close to the market placeing situation, exculpated my targeted customers and the companys vision. Through different merchandising strategies and campaigns, I could process my company to bring maximum happiness to our customer.Skills and abilities likely desired by this company for merchandise ManagerAs the Marketin g Manager of a theme park have responsible to develop and implement Hong Kong Disneyland marketing plan, specifically, consumer segmentation, advertising, publicity, alliance, direct marketing and strategic planning. Moreover, she should have ability to good conversation, hammer well with a team, and manage effectively, including motivation, problem-solving and delegation skillsThe first step to realize this goal is to gain on-job experience-Ideal choice would be become the Marketing benefactor in Hong Kong Disneyland. The person in this position should do the Marketing Manager in designing marketing plan, advertising, promotion, public relationship, distribution, customer relationship and market research. The person for this job should be creative, have a good communication skill and project management skill and close to importantly, is a team playerAnalysis on the gap between the Marketing managing director of Hong Kong Disneyland and my current skills clothes.There are s plit up of skills required for an individual to become a Marketing Manager. Strong communications skill including the languages, incline and mandarin orange tree should be a must and any other languages ordain be an advantage. However, my written English and spoken Mandarin are weak in this stage. Although I am now examine Spanish, it go forth defer geezerhood for me to settle and practice before I nookie use Spanish in interoperable use.Secondly, conceptual skills which are ability to see the large picture are a critical element. Since the tourism industry is intimately influenced by external factors, the global business environment for instance, the Marketing till should be ready for any changes and thinking solutions for any uncertain problems. For example, contract the right media, give creative solution etc. But up to this stage, I have limited experience in this area.Thirdly, delegation of work is must for the Marketing gutter of Hong Kong Disneyland. As she ask to work completion with her sub-ordinates and many supplies for instance advertising agency, Public Relation agency, printing house, premiums house, the Manger needs to know how to delegate her work to different parties. It would be easier for me to piece up this skill set since I had experience in organizing the Marketing Society of City University of Hong Kong. Even though there are wide difference between the size and budget, I think the concept result be similar and it is easier for me to pick up when I have on-the-job training.Last but not least, the Marketing Manager of Hong Kong Disneyland should have a strong sense of understanding the cultural different among different countries. She needs to organize marketing activities and events with the people come from all nearly the beingness she must know what the taboos for different countries are. Take TV commercial as an example, the scene of kissing will be common in most of the western countries, but it is forbidden in I ndonesia and India. I do not have strong common sense in this field. Therefore, it would take beat for me to learn those cultural differences.A three-year action planIn order to accomplish my goal and become the Marketing Assistance of Disneyland after my graduation, I will start to equip myself with the following three-year action plan.During these three years, I will make a good balance on both(prenominal) academic and extracurricular activities. Undoubtedly, studies are al way of lifes being my first priority.In the first year of my university life, I will plan to strengthen my English (written and spoken) as this is an importance international language. Other than that, I would start schooling Mandarin and Spanish as they are two of the popular languages around the World.Beside, joining the marketing department society will offer me split up of the chances meet with different students from different universities, different guests. In this case, I will be able to reinforce my communication as well as presentation skill while dialogue with others. Furthermore, there will be lots of opportunity for me to increase my organizing ability and the leadership skills as I have to help organize different events and activities.In the second year, I will plan to apply for the student exchange platform and to join different kinds of self-enhancement workshops. By joining different kinds of workshops (like personal growth workshop, self-understanding workshop) I will have more chances to get know more about myself and make a better planning for the future. Applying for the student exchange broadcast does not only broaden my scope of horizons, but also a good way to experience different cultures, different needs from people.In the final year, I will apply for a part cartridge clip job or summer internship in a Marketing company. This nates help me grasp the basic idea about the real marketing situation since gaining the working experience and understanding the proc ess of it can assist me to make decision on my future work. Undoubtedly, my ideal company to be entered is Hong Kong Disneyland.My action plans deliverables e.g., the measurable evidence or indicators that you will be obtaining in the next three yearsThere are five measurable deliverables for me in my action plan in the attack three years.Maintaining good academic resultI will set my target GPA as 2.5 above which is the entry level for acquiring an interview from Hong Kong Disneyland Resort.Learning LanguagesMy action plan is to take the Mandarin and Spanish course in City University. As I have started studying these two languages for a few years already, I will take the public examination (Mandarin II and Spanish I) in the coming three years. Moreover, attend the English activities (like debate, presentation skill) offered by school English study centre would help me improve my English level.Joining step in programAs mentioned above, understanding the cultural difference is an i mportant asset of tourism industry like Hong Kong Disneyland Resort. I will well-prepared myself for joining the City University Exchange Program so that I can study abroad and learn different culture.Organizing Committee of Marketing SocietyThere are lots of activities and event (e.g. Associate Sharing, Orientation Camp, Business Mentor and Mentee programs, Study Tour) nonionized by Marketing Society. Being one of the organizing committee of this group, I can well-equip myself with leadership, communication skills and delegation of work and these are the basic skill sets of a Marketing Manager.Applying Summer internship/Part time jobCultivate myself with practical marketing knowledge by interning or working within a marketing company. In there, I can shadow and understand the free-and-easy routine of marketing manager. Moreover, asking questions and offering suggestions would be good way to for me to gain experience.In conclusion, the career path to become Marketing manager in s uch an international company like Hong Kong Disneyland is not easy. I need to reach the goals step by step through firm work and effort.