Project on Samsung.

confederation PROFILE Samsung Group is a South Korean multi national roll up company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united on a lower floor the Samsung brand, and is the largest in South Korean. Samsung Electronics Co. , Ltd. mainly engaged in the production of consumer electronic products. One of the worlds largest semiconductor manufacturers, Samsung Electronics is also South Koreas top electronics company.Samsung Distribution ChannelIt makes legion(predicate) kinds of consumer devices, including DVD players, digital TVs, and digital still cameras computers, color monitors, LCD panels, and printers semiconductors much(prenominal) as DRAMs, static RAMs, flash memory, and display drivers and communications devices ranging from wireless handsets and smartphones to networking gear. The company, which is the flagship penis of Samsung Group, also makes microwave ovens, refrigerators, air conditioners, and washing machines.Nearly half of sales postdate from the Asia/Pacific region. Company Vision - Samsung Electronics vision for the new decade is, shake the World, Create the Future. This new vision reflects Samsung Electronics commitment to inspiring its communities by supplement Samsungs three key strengths New Technology, Innovative Products, and Creative Solutions. Samsung SWOT psychoanalysis Strengths- 1. Hardware integration with many open source OS and software product system 2.Excellence in engineering and producing hardware parts and consumer electronics 3. Innovation and design 4. localize on environment 5. Low production costs 6. Largest share in mobile phones and 2 place in smartphones sales 7. Ability to merchandise the brand Weaknesses- 1. Patent infringement 2. Too low profit borderline 3. Main competitors are also largest buyers 4. Lack its own OS and software 5. Focus on too many products Opportunities- 1. Growing Indias smartphone commercialize 2.Grow ing mobile advertising industry 3. Growing demand for quality natural covering processors 4. Growth of tablets market 5. Obtaining patents through acquisitions Threats- 1. Saturated smartphone markets in developed countries 2. fast technological change 3. Declining margins on hardware production 4. Breached patents 5. Apples iTV launch 6. Price wars Marketing Mix (4PS) of samsung smart phones 4 Ps of Samsung smartphone What made it possible for Samsung to beat Apple in smartphone sales?