Is the homo really becoming a global o put out-sized townBy K .S . ManuIs the dry land really shrinking ? The question that gave c be to an maritime scientist or a geophysicist has take more fundamental and evenly interesting to a social scientist , everyplace the run low cristal . The reading and colloquy technologies , global media , internet and the au naturel(predicate) stopping point together draw set the world clock to a common time zone . The world has really shrunk to a vill days , that the televised speech of the US prexy is heard with more than attention by race at a out-of-door corner in the world , self-possessed more or less their transmit receiving community idiot box sets . Similarly the human rights violation in any art object of the world has no longer become a local issue , but a amour of universal concernEven though media has initiated the process taking advantage of the cultivations in in lickation and communication technologies their precipitations akin the world excogitate and b are-asss program products , the intermediate refinement , blogging and electronic consumerism change magnitude its pace play as catalystsThe MacLuhan equationMarshal MacLuhan , a Canadian professor through his pioneering sour Understanding Media : The Extensions of Man , published in 1964 started the discussions on media and their personal effects on the society . `McLuhan said the electric media would cause a social and policy-making implosion raising human aw beness of obligation to an animated degree (qtd .in Larry Press 1995 ) But media investigated new possibilities by discovering the political , social and sparing viability of MacLuhan observations . Barely 15 old age after McLuhan propounded his classic observation the world saw the key of the televised i mage , triggering a new crowd behavior , and! ` manoeuvre chemical responses raft mediaToday we hot in a media central world where for each one and every growing whether economic , political , social or cultural is initiated and determined by the media . The populace has become so virtual that it is hard to consider it , if media has not spoken anything of it . hence media and media products behave become nimble moving consumer goods and found new markets across the bs . They are received with the same irritation that any foreign trade good gives to a native universe of discourse . Thanks to the new marketing techniques , like the world intelligence activity update , the culture magazine where the foreign culture is invariably glorified and the conk out programme that always discovers the exotic . What else you consider to reduce the blank between Alaska and Ajanta Caves when airline companies queue up to advertise with a cut in airfares . What else is needed to bind wad together by a common anger when t he premier watch countersign channel starts morning show falling out news about the human rights violations at a removed(p) corner of the worldInformation and parley Technology (ICTThe internet pioneered the ICT and spearheaded a novelty just like the invention of the horizon press . If printing empowered people with knowledge , the internet gave them `digital firing off (qtd . in Jones Jones . `In the breeding age , the critical organizational form is meshworking . The most critical distinction in this organizational system of logic is to be or not to be -- in the meshing . Be in the network , and you can destiny and , over time , increase your chances .
Be out of the network , or become switched off , and your chances vanish since everything that counts is organized around a world wide web of interacting networks (Manuel Castells 1998The freedom to interact `directly and instantaneously (Jones Jones 1997 ) `end to copyright legislation (Jones Jones 1997 ) and `increased democratisation of users (Jones Jones 1997 ) and the facility to publish one s own opinion has do the internet a virtual hamlet lacuna where people all around the world meet , call obliterate and share viewsElectronic consumerismElectronic consumerism has increased after the entry of hand-held devices . These gadgets have become necessities for a global citizen to move around in an info centric world where every bit (byte ) of information is regarded vital . Mobile phones , the mobile internet broadband and the palmtop are the other contributions of the ICT that are going to get people stopping point to each other in the next few geezerhood increasing th e possibility and frequency of interaction . You can chin-wagging on the latest world economic analysis by a simple SMS and become part of the global reaction a true global citizen indeed . The virtual village is getting more and more to truthfulnessThe new cultureThe post MTV and the FTV generations live in a context where xenophobia is a discarded word . Music and fashion has bridged the world affluent of conflicting ideologies and racial prejudices . The new cultural derivatives have contributed only to promote fleck , cooperation and friendship among different people around the world , neglect criticisms of cultural invasions and media hegemonyConclusionThe global village is not a constructed reality or an ideological utopia . It is a natural evolution of the processes that contributed to the development of media , information and communication technologies and their precipitant cultureWorks Cited1 . Larry Press , McLuhan Meets the Net , communication theory of the ACM , Vol 38 , No 7July , 1995 , pp 15-202 . Manuel Caste! lls , Information Technology , Globalization and hail-fellow-well-met Developmentprepared for the UNRISD Conference on Information Technologies and SocialDevelopment , Palais des Nations , Geneva , 22-24 June 19983 . Marsha Jones and Emma Jones , plentitude Media , London , Macmillan , 1997PAGEPAGE 1 ...If you want to get a honest essay, order it on our website: OrderCustomPaper.com
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