Samsung Mobile

A PROJECT REPORT On Consumer sentiency And Satisfaction Towards Samsung Submitted to Ujjal sandhu (Lect. Dept of Management) Submitted by Prem Kumar Masters of chore Administration (2nd semester) DR. I. T. GROUP OF INSTITUTES Chandigarh-Patiala Highway, Jalalpur (Banur), Near Chandigarh consort to Punjab Technical University, Jalandhar. 2010-20 CERTIFICATE Certified that this start report Consumer sensation And Satisfaction Towards Samsung. is the superior work, Prem Kumar. , who gondolaried out the project work downstairs my supervision as a voice of Assignment of Research methodology. ______________________ Ms. Ujjal sandhu (Lect. Dept of Management) DECLARATION We hereby declargon that the project entitled Consumer Aw arness And Satisfaction Towards Samsung submitted for the Assignment of Research Methodology is our original work and the project has non formed the basis for the award of twain degree, associateship, fellowship or any former(a) similar titles. Signat ure of the Student _____________________ Prem Kumar show Date ACKNOWLEDGEMENT Heartfelt convey to the following people. A a couple of(prenominal) typewrit 10 words of thanks can-not really indicate the sincerity of my gratitude.But I am fluent trying to put into words my gratefulness towards all who move everyplace helped & group A further me in carrying out this project. I would ilk to thank Prof. P P ARYA (Director, DR. IT. ) to conk me guidelines and my worthy thanks to my teacher Ms. Ujjal sandhu (Lect. Dept of Management) for their pregnant contribution during the academic session and focal point in preparation of this project report. Finally, besides gravely, I would like to express my hailly thanks to my beloved pargonnts for their blessings, my friends/classmates for their help and wishes for the in(predicate) completion of this project. Name of Students, Prem KumarT adequate to(p) of Content Chapter yield Page Num. 1 CERTIFICATE 2 2 DECLARATION 3 3 ACK NOWLEDGEMENT 4 4 shelve OF CONTANT 5 5 LIST OF skirt 6 6 Chapter 1 debut 7 7 Chapter 2 literature Re military position 12 8 Chapter 3 Research Methodology 13 9 Chapter 4 Result and discussions 16 10 Chapter 5 Finding and Conclusion 25 11 Reference 25 12 QUESTIONNAIRE 26 13 Appendix 27-28 come of Table Chapter Topic Page Num. 4. 1 Profession 15 4. Do you begin a erratic reverberate 16 4. 3 digest you ever hear about samsung 17 4. 4 which companies stall phone are you apply 18 4. 5 In which sedulousness the leaf blade advert Samsung is involve. 19 4. 6 what is tagline of Samsung 20 4. 7 what makes you to buy Samsung 21 4. 8 You like Samsung beca map of 22 4. 9 go forth you recommend Samsung to other 23 4. 10 acording to you which is close competitor of Samsung 24 CHAPTER 1 INTRODUCTION * Consumer A consumer is an individual who bribe or has the capacity to purchasegoods and run offered for deal by marting institutions in coif to satisfy someone al or o characterhold needs,wants or desires. According to a statement make by Mahatma Gandhi, consumer refers to the following, A consumer isthe most(prenominal) heavy visitor on our premises. He isnot babelike on us. We are dependent on him. He is not an outsider to our commerce. He is part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us an opportunity to do so Soconsumerislikethe slantofour patronageand alikea satisfy guest is a word of blab advertizing of a harvest-festival / service * Customer delight Satisfaction is the persons feelings of pleasure or confusion resulting rom comparing a intersections perceived in relative to his or her expectations. In general, if performance of the products matches the expectations, the customer is say to be fulfill. Customer satisfaction, a business term, is a measure of how products and services supplied by a caller march or surpass customer expectations. In a belligerent commerciali seplace where business complete for customers, customer satisfaction is seen as a key differentiator and increasingly has produce a key division of business strategy. If performance exceeds expectations, the customer is said to be highly cheerful or delighted.If the performance falls short of expectations, the customer is said to be dissatisfied. * INDUSTRY indite In 1977Samsung Electronicslaunched the telecommunication Network , and in 1983 it initiated its bustlingtelecommunications business with the hope that this would become the companys future growth engine. In 1986, Samsung was able to release its low gear built-in car phone, the SC-100, but it was a failure impu hedge to the poor quality. In ache of washed-up result Ki Tae Lee, the then-head of the Wireless ontogeny Team, decided to stay in the lively business. He asked the company to buy tenMotorola wide awake phones forbenchmarking.After 2 years of RampD Samsung developed its first uns tabularise phone (or hand p hone in Korea), the SH-100 in 1988. It was the first prompt phone to be aimed and fabricate in Korea. But the perception of peregrine devices was very low and although Samsung introduced new-fangled models every year, each model sold only one or two railyard units. Samsung telecommunicationmunicationsis one of five business units inwardlySamsung Electronics belonging to theSamsung Group, and consists of the meandering(a) Communications Division, telecommunicationmunication Systems Division, Computer Division, MP3 business organisation Team, Mobile etymon Centre and telecommunication RampD Centre.Telecommunication Business produces a just spectrum of products from fluentsand other lively devices such asMP3players andlaptop computers to telecommunication network infrastructure. main office is located inSuwonSouth Korea In 2007 Samsung Telecommunication Business reported over 40% growth and became the stand by gear largest lively device manufacturer in the world. Its m arket share was 14% in Q4 2007, increase up form 11. 3% in Q4 2006. At the end of November 2011, Samsung sold more(prenominal) than 300 million mobile devices and compensate still in secondSAMSUNG In India Samsung Electronics commenced its trading trading operations in India in December 1995 and is right away a leading provider of Consumer Electronics , IT and Telecom products in the Indian market. Samsung India is the Regional headquarter for Samsungs South West Asia operations, which provides interlocking to over 8,000 employees with around 6,000 employees being knotted in RampD. In 2010, Samsung India achieved a sales turnover of US$3. 5 billion.Samsung began operations in India through its manufacturing composite located at Noida (UP), which at once houses facilities for tint Televisions (including 3D, LED and LCD Televisions), Mobile Phones, Refrigerators, washing Machines and Split Air Conditioners categories. Samsung Electronics commenced its operations in India in December 1995 and is nowadays a leading provider of Consumer Electronics , IT and Telecom products in the Indian market. Samsung India is the Regional berth base for Samsungs South West Asia operations, which provides body of work to over 8,000 employees with around 6,000 employees being twisting in RampD.In 2010, Samsung India achieved a sales turnover of US$3. 5 billion. Samsung began operations in India through its manufacturing complex located at Noida (UP), which today houses facilities for Colour Televisions (including 3D, LED and LCD Televisions), Mobile Phones, Refrigerators, serve Machines and Split Air Conditioners categories. Samsung commenced operations of its second stateof-the-art manufacturing complex at Sriperumbudur, Tamil Nadu in November 2007. Today, the Sriperumbudur facility manufactures Colour televisions, full Automatic Front Loading Washing Machines, Refrigerators and Split Air Conditioners.Samsung India has two RampD Centres in India at Delhi and B angalore . While the Delhi RampD Centre develops software solutions for hi-end televisions such as Plasma TVs, LCD TVs and Digital Media Products, the Bangalore RampD Centre whole works on major projects for Samsung Electronics in the scene of action of telecom, wireless terminals and infrastructure, Networking, SoC (System on Chip) Digital printing process and other multimedia/digital media as well as application software. Samsung India is a market leader in product categories like LED TVs, LCD TVs, trim back TVs and Side by Side Refrigerators.While it is the second largest mobile handset fault in India, it leads in the smart phone separate in India. Samsung India has won several awards and recognitions for both its corporate opening moves as well as its product innovations in audio visual, home appliance, IT and telecom product categories. Apart from organic evolution of innovative technology, Samsung places great importance on acting as a liable corporate citizen in the c ommunities where it operates. Its CSR course of instructions respond to the companionable and environmental needs and seek to seduce back to communities that support the company.In 2009, Samsung launched the companys Corporate Social Responsibility initiative Samsung Hope Project with projects in the areas of education, culture, sports, societal welfare and community development. Each program under the Hope Project unambiguously addresses the needs of individual communities while accentuate on innovations for development of the community including education, technology, plan and IT technical training. Consumer research is the systematic accumulation and analysis of consumer information for the purpose of important decision making for marketing.Consumer research plays an important role in marketing process, helps in consumer measurement, market potential, sales forecast, each gene like product mix, distribution mix, price, strength of an advertisement campaign, consumer ac ceptance of a product. Infiercely competitive situation, it is extremely critical for and organization to supervise the customer relationship on a regular basis. CHAPTER 2 LITERATURE REVIEWS This chapter determine the look backward of literature releted to SAMSUNG handsets and customers satisfaction and cognizance towards it. There are various tudies which have already been conducted on the customers satisfaction towards Raymond SAMSUNG handsets . the review studies foc utilise on the SAMSUNG spots quality, brands perception and cerebration of people towards it. 1 Marks (2006) embed that inspite of increasing competition in the mobile phone sectors the SAMSUNG is still a brands that leads the market intems of customers satisfaction level. In this education is also found that the customers using SAMSUNG handsets were more satisfied with its features from the customers using handsets of other companies. Martensen (2008) found that the Indian customers are having a hight level of sense when it comes to SAMSUNG. The customers are awar about the taglines of the company and most the customers also commit the logo of the company while the customers of other companies were not aware about their company and the customers were also satisfied with SAMSUNG handsets. CHAPTER 3 RESEARCH METHOLOGY The research methodology section contains the objectives of the study, ources of entropy, research design, tool for info collection and try techniques. Objectives of the study 1 . To identify the customers awareness level towards SAMSUNG handsets. 2 . To indetify the customers satisfaction level towards SAMSUNG handsets. 3 . To identify the different criteria considered by the customers while get SAMSUNG handsets. 4 . To identify customers perception towards SAMSUNG as a brand. Sample size Our try was 50 responders. Sources of info The study utilise primary and supplemental data. Primary data- The primary data was collection from the respondents from dr. t gr oups of institutes using questionnaire. Secondary data- The secondary data was collected from internet, books and magazines. Research design- A descriptive research has been conducted to study consumer awareness and satisfication towards SAMSUNG because it has gathered the data that draw events and then organized, tabulated, depicted and distinguishd the data obtained from consumers of SAMSUNG and other brands. We used descriptive statistics to describe the basic features of data of our study. They provided us artless summaries about the sample and the measures of our study.Descriptive statistics helped us to alter large amounts of data in a sensible way. Sampling techniques- The sampling techniques used to collect data is convenience sampling. For this study, 50 respondents have been taken as a sample ana data is collected from them. nonpareil of the most common manikins of convenience sampling is using student volunteers as subjects for the research. We use it when we are un ble to access a wider population, for example due to time or cost constraints. Tool of data collection- The data has been collected through questionnaires using lifelike techniques ofSPSS CHAPTER 4 Results amp Discussion Table4. 1 Profession? option chemical reaction voice Student 20 50% Business 10 25% Working 8 20% otherwise 2 5% exposition- From the to a higher place table we fill up that 50% of respondents are students ,25% of respondents are business , 20% of respondents are working and be 5% are working. disconcert 4. 2 Do you have a mobile phone? pick Response pct Yes 39 97. 5% No 1 2. 5% adaptation- From the in a higher place table we come together that 97. 5%% of respondents have mobile and remaining 2. % have not mobile. evade 4. 3 Have you ever perceive about samsung? Option Response plowshare Yes 40 100% No 0 0% adaptation- From the above table we conclude that 100%% of respondents are perceive about Samsung mobile and remaining 0% are not heare of it. circuit board 4. 4which companies cell phone are you using? Option Response parting Nokia 15 37. 5% LG 6 15% Samsung 13 32. 5% Motorola 4 10% Other 2 5% Interpretation- From the above table we conclude that 37. 5%% of respondents are using nokia phone , 15% are using lg mobile, 32. % are using Samsung mobile, 10% are using Motorola mobile and 5% are using others mobile TABLE 4. 5 In which industry the brand name Samsung is involve.? Option Response office Automobile 2 5% Sports 0 0% Peteroleum 0 0% Telecommunication 38 95% Interpretation- From the above table we conclude that 5% of respondents were that Samsung in automobile and 95% of respodents were that Samsung mobile in telecommunication. TABLE 4. 6 what is tagline of samsung? Option Response Percentage I am the side by side(p) 30 75% What the undermentioned 6 15% Stay connect 4 10% Other O 0% Interpretation-From the above table we conclude that 75% of respondents aware about the tagline of Samsung mobile TABLE 4. 7 wha t makes you to buy samsung? Option Response Percentage Advertisement 30 60% On quality 6 12% Friedns opinion 5 10% Other 3 6% Interpretation- From the above table we conclude that 60% of respondents buy nokia by seeing advertisement , 12% influenced by on choice , 10% through their friends opinion and 6% because of other factors TABLE 4. 8You elect Samsung because of ? Option Response Percentage boast 6 15% terms 3 7. 5% Brand name 20 50% Service 10 25%Other 1 2. 5% Interpretation- From the above table we conclude that 15% of respondents prefer Samsung because of its feature, 7. 5% because of its price, 50% because of its brand name, 25% because of its service and 2. 5% because of other factor TABLE 4. 9 pull up stakes you recommend Samsung to ohter ? Option Response Percentage Yes 35 87% No 5 13% Interpretation- in the interpret 87% respondes recommend Samsung is favor and 13% is not favor in Samsung. TABLE 4. 10 acording to you which is close competitor of samsung ? Option R esponse Percentage Nokia 30 75% Motorola 7 18% LG 3 7%Spice 0 0% Interpretation- IN graph 75% compitotrs are nokia than the Samsung. FINIDINGS- 1. Among the total of 40 respondents qwsin them 39 having mobile phon. 2. From the study undertaken majority of the respondents 100% were aware about Samsung. 3. Among the respondents 32. 5% were using Samsung mobile phones. 4. Among the respondents 60% people buy Samsung because of their advertisement. 5. Among the respondents 50%people prefer Samsung because of its brands name death We came to the conclusion that most of the customer of Samsung mobile were aware and satisfied with Samsung mobile car.Most of the respondent trust Samsung mobile as a brand and in future allow recommend Samsung mobile to others also. In spite of having competition in the automobile industry Samsung mobile still stand above all and it has been able to maintain satisfaction level in its customers which in turns attracts others new customers also REFERENCES 1. http//www. samsung . com 2. https//www. scribd. com QUESTIONNAIRE TOWARDS SAMSUNG NAME- ADRESS- Q. 1. Do you use mobial phone ? 1. yes 2. No Q. 2 Have you ever heard about Samsung ? 1. yes 2. No Q. Which companies cell phone are you using ? 1. Samsung 2. Nokia 3. LG 4. Motorola Q. 4. In which industry the brand name Samsung is involved ? 1. Automobile 2. Peteroleum 3. Sports 4. Telecommunication Q. 5 what is the tagline of Samsung ? 1. I am the next 2. What the next 3. stay connect 4. Other Q. 6 What makes you to buy Samsung ? 1. Advertisment 2. Friend opinion 3. deliver choice 4. Other Q. 7 you prefer Samsung because of 1. Feature 2. Brand name 3. Price 4. Services 5. Other APENDIX Data view VARIABLE VIEW